As of recently, Pinterest has become the number one source of traffic for a lot of bloggers – however, its sort of a daunting platform when you have no idea what a pin is nor how to create a board. Its underused by a lot of bloggers, but once you’ve got your head around the platform, it’s actually one of the easiest and most efficient ways to drive traffic to your posts.
Must be easy if I say so, because I’m really not that gifted when it comes to understanding apps that aren’t Instagram or Twitter.
I’ve always known that Pinterest is a brilliant way to drive traffic to my site, but no matter how many times I’ve tried to get my head around it since having my blog, I never understood it. That was until about 2 months ago. When I finally just clicked.
And, low and behold, my blog traffic increased ten fold!
I feel like before we properly get on with this post and I tell you a dummies way of creating and using Pinterest – I should add that I really am no expert, but these are the tricks that I used to build up a solid audience/monthly page views on my Pinterest account and also double my blog traffic. Also, just a reminder, Pinterest isn’t a social media account, it’s a search engine. Essentially a fancier, prettier looking google I guess.
Right, so here’s my step by step guide – I’ll try and make it as easy as possible to understand. When I was desperately scrambling around trying to figure out Pinterest, every article I read I either had to pay for (really???) or just made absolutely 0 sense. So I hope this is the simple guide you’re looking for!
Create An Account
We really are starting with basics here – begin by searching Pinterest and creating an account. Just like you’ve done a million and one times with various other platforms. Make sure you don’t make the same mistake I made, and set your account up to a business profile. That was a rocky error I made!
Begin Creating Boards
Relevant boards that is. Don’t think too much into the boards you create – but having said this, make sure they are somewhat relevant to your blog. For example, I run a fashion and lifestyle blog; therefore my Pinterest consists of various fashion boards, alongside more lifestyle related boards – like interiors, or self care boards.
Boards are something that you can add to continually when using Pinterest, so doing get too hung up on making loads at this stage just a handful will do. You” find that throughout the year your selection of boards will grow anyway; for example on the lead up to Christmas you may want to create a festive board, but there’s no point creating that now in January.
That is unless you’re super organised and want to get planning Christmas 12 months in advance.
When you log onto Pinterest, you will see hundreds of beautiful pins and if you’re anything like me, you’ll probably get overwhelmed and decide your pins will never look that pretty.
Well, stop right there, I’ve got ya. Canva, it’s your new bestie. Canva is a website that allows you take your own imagery, or stock photos and create beautiful and eye catching pinnable pins (wow, try saying that fast).
I won’t go through a guide on how to use Canva as it is pretty self explanatory, and will allow you to do pretty much anything with your images.
Begin To Upload Pins
Okay, so you’ve got your boards set up, and you’ve got your pins set up. Wasn’t that tricky was it! Now is the part where you start posting your pins, to your boards.
You will be given an option when uploading the pin to create a title – this can either be the title of your blog post, or something more eye catching. You then want to add a description, of key words or phrases that will result in your image cropping up when people search for that phrase.
Don’t be afraid to ‘recycle’ your pins, you can use them more than once on different boards. This will also allow them to be seen by more people clicking on your different boards.
Start Sharing Pinterest Pins & Other Peoples Pins
So it’s all well and good sharing your own pins to your boards, but if you really want to increase your page views and your traffic, you will need to re-pin other peoples pins.
There are a couple of ways that I have found that really help to drive traffic, one of them being – pinning other peoples pins to your boards, and the other being pin your pins to a group board.
Group boards have been an absolute life saver, I would suggest you find these by either asking around your other blogger friends, or searching what you’re interested in, on Pinterest, and something is bound to come up. Once you start pinning to these, you’ll notches your traffic really sky rocket.
So there are the basics of beginning your Pinterest and using it for your business, I really have just covered the basics here seeing as I don’t yet think I’m completely qualified to tell you the ins and outs. Having said this, over the past couple of months, I’ve learnt many little tricks to help usr Pinterest to your advantage even more so. But I think I’ll save that for another post for in a couple of months time, when I know they are completely reliable tips!
I hope this is somewhat helpful if starting Pinterest was initially a daunting prospect, I know this is a post that I wish I had seen!
All my love,