In March 2016, Instagram made the most unpopular change to its app; it changed the beloved chronological ordering, to most popular or relevant appearing at the top of your feed; following in the steps of Facebook. This caused uproar within basically the whole of the Instagram community, particularly the ones who previously used Instagram as a reliant platform to promote their blog or businesses.
I hadn’t noticed a change in my engagement nor had the algorithm that is until recently effected me. I started to see my engagement dropping, when I started making more of an effort with my feed, Instagram where’s the logic in that? So I have tried and tested some different methods in order to get my engagement back up and my posts actually appearing on peoples feed.
ALGORITHM IS BASED ON 7 DIFFERENT FACTORS
- The engagement that your posts receive
- The duration people spend looking at your post
- Your friends/family/favorite accounts that you engage with most
- The time frame in which you post
- The content you choose to post
- Whether you search for specific accounts frequently
- Exposing your posts in DMs.
SO HOW CAN WE BEAT THE ALGORITHM?
No one is going to engage with your post if it is something they frequently see on their timeline, nor will they engage if it isn’t a high quality photo. Post things that are unique to you, and make you happy, don’t post things for the sake of posting, as people are often able to sense when a post is half assed. Another thing, you don’t need an amazing and expensive camera to get good quality content, your phone and the right lighting will do just fine!
Don’t be afraid to use hashtags, they’re there to help your post get noticed, so take full advantage of them. There is a 30-tag limit on all Instagram posts, and I wont lie, I nearly always use at least 20. Try to use a range of different tags, ones that have a heavy amount of posts to them, but also ones that don’t, as these will help you to get noticed.
Connect With Your Audience
You can’t expect to receive a heap of engagement on your posts, if you don’t make the effort to engage with others. I found the most effective way to connect with my audience and up my engagement was to click on a hashtag relevant to my post, have a flick through the pictures and like and comment on the ones that catch your eye. This is such an effective way to get your posts noticed, as it drives people to check out your account. It has also really helped me to boost my following!
Be sure to frequently post, the more you post, the more engagement you will receive, leading to your post reaching more people. Also people are always more inclined to follow your account when they know your posting regularly, because if they like your content, they’re going to want to see it popping up on their feed!
Figure Out What’s Successful
Some posts wont be as successful as others, I find that for my feed, personally, photos of myself/outfit photos and food photos are always the most successful posts of mine. Whereas the more miscellaneous posts aren’t as successful, therefore I try to post the more successful things as frequently as possible, as I know they will do well.
Find Your Prime Posting Time
If you have a business profile on Instagram this will be easy for you to find out, my followers are most active between 4-8PM; therefore I always post within this time frame. If you don’t have a business profile, research has shown that posting at either 5PM or 2AM, drives the most engagement to your posts; although this is a factor that differs for everyone.
Unfortunately it doesn’t look like Instagram will be changing its algorithm anytime soon, so I hope this has given you all a bit of help on how to beat it. These are tips that have worked for me, and I hope they work for you also! I’ve linked my Instagram below, feel free to leave a link to yours so we can all engage with each other!
All my love,